One of the longest speculations has been around the ideas of ‘what women want’. I guess it depends on who’s asking and if they have any vested interest in distorting the truth to preserve the ego. In the grand scheme of things, women are expected to be without ambition as prescribed in girls’ upbringing. This may be the thinking but the truth of the matter is that women are still bread winners daytime, and in the evening they are in the kitchen feeding the nation. Wow, how do they do it? …should be the question, and most of all how can we make sure we are in tune with what women want starting with that ‘your Royal highness’ treatment from the world.
Can we dismiss the projections of what women in society represent by depicting a whole new picture of strong, self-assured and goal orientated women? Looking at revelations of cold facts that show that women are just as ambitious as men and have even outperformed their counter partners in leadership quality and performance.
Our continued efforts will require shifting mindsets and
changing our culture so everyone gains awareness and understanding of these
issues affecting the gender parity. This isn’t just a journey for women.
Academic research shows that everyone has gender biases and expectations. Women
and Men acquire these attributes, many of them unconscious, early in life. As
such women have to encrypt new ideals of which they see themselves as and what
they align with in terms of their leadership vision.
So in the long and short of this gender parity, women have
to start carving their design and match them with their needs, the rest of the
world will catch on. This means no longer taking notes from mainstream media
telling women who they should be and what they should want. If you are the kind
of woman who is watching commercials all day and responding by buying what was
sold to you on Tv, you are conforming to that notion of ‘we know what you want”.
Look around you, start assessing what you have and what it is that you really
need to meet your personal desire, then find the best product, service or
material at the right price. Know what you want first and find meaning by
matching your wants with the best fit for your life. When you sit in an
authority of a leadership vision, then your world is in tune with your drive in
line with your goals and there lies infinite possibilities.
